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Metrics & KPIs

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First Response Time (FRT)

First Response Time (FRT)

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How quickly a customer receives the first meaningful reply in a chat, email, or messaging conversation.

How quickly a customer receives the first meaningful reply in a chat, email, or messaging conversation.

Why it matters

In async channels, the first response sets expectations for the whole interaction. Slow FRT loses customers before the agent gets a chance to help.

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