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Metrics & KPIs

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Deflection Rate

Deflection Rate

/ deflection-rate /

The percentage of would-be human contacts resolved by self-service or AI agents instead.

The percentage of would-be human contacts resolved by self-service or AI agents instead.

Why it matters

Deflection is the business case for automation in one number — but only when paired with quality checks proving deflected customers were actually helped.

Related — Metrics & KPIs