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Metrics & KPIs

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Time to First Word (TTFW)

Time to First Word (TTFW)

/ time-to-first-word-ttfw /

How quickly the agent’s first word is heard after the caller finishes speaking — the human-perceived response time.

How quickly the agent’s first word is heard after the caller finishes speaking — the human-perceived response time.

Why it matters

TTFW is the delay callers actually feel after they stop talking. It’s the human-centric latency number that should headline your dashboards.

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